JOURNEY ANALYTICS
Your partner from insight to impact.
We help organizations understand demand, customers, and communities by using research, analytics, and market intelligence that leads to real results.
Our Approach
At Journey Analytics, we believe in partnering closely with our clients to drive impactful change. Our approach is tailored to your needs, offering three key types of engagements. From Quick Wins for fast impact to Focused Projects for deeper challenges, and Ongoing Support for continuous improvement, we are committed to delivering value at every step of the journey.
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Empowering Decisions
Journey Analytics collaborates with diverse organizations navigating critical choices in their industries, communities, and markets. Our expertise extends across private enterprises, governmental bodies, and non-profit entities, enabling leaders to cut through intricacies and progress from uncertainty to strategic decisions.
SERVICES
MARKET SCANS & COMPETITIVE INTELLIGENCE
PROGRAM EVALUATION
OPERATIONAL EFFICIENCY & PROCESS IMPROVEMENT
AI STRATEGY & ADOPTION
SURVEYS & CUSTOMER RESEARCH
WE ARE JOURNEY ANALYTICS
Journey Analytics is a boutique consulting practice specializing in research, analytics, and strategic insight for mission-driven organizations and local businesses. We bring clarity to complexity, helping leaders make better decisions with better information.
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About the Owner
Lisa Lee, Ph.D. brings over 15 years of experience across government, nonprofit, and private sectors. Her background includes research and analytics leadership at organizations ranging from the US Department of Labor and the City of Fort Worth to Deloitte and Walmart Global Tech. She holds a Ph.D. in Sociology from the University of Pennsylvania and is a certified Project Management Professional (PMP).
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Journey Analytics brings a rare combination of research rigor and practical execution. We understand how data lives in real organizational contexts, where decisions are made with incomplete information, competing priorities, and real constraints.
Our work is grounded in both local context and systems thinking. We don't just deliver reports; we translate complexity into clarity that supports better decisions.
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What Sets Us Apart
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Research + Execution
We don't just analyze, we help you act. Our work is designed to lead directly to decisions and implementation.
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Local Context + Systems Thinking
We understand the specific dynamics of local markets while bringing broader analytical frameworks that reveal patterns and opportunities.
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Cross-Sector Experience
With experience across public, nonprofit, and private sectors, from federal agencies to Fortune 500 companies to local service businesses, we understand the different pressures each type of organization faces.
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AI-Informed, Human-Centered
We leverage modern AI and automation tools to work efficiently, but our insights are always grounded in human understanding of your context and goals.
That understanding starts with a conversation.
